‘Snow White And The Huntsman’ Opens To $1.38M Midnights From 1,092 Theaters: Better Than ‘MIB3′
Universal has done an excellent job in lowering expectations for its big early summer tentpole Snow White And The Huntsman. Tracking for weeks now had been underperforming and the studio kept telling everybody it expected only a $38M-$42M domestic opening weekend. That result would be devastating on the heels of the very disappointing domestic performance of Universal’s Battleship last month. But rival studios are telling me this morning that Snow White‘s tracking took a dramatic uptick at the end of this week and finished strong — to the point that Hollywood is now expecting an acceptable $50+M finish through Sunday. Certainly Snow White And The Hunstman‘s midnight screenings in 1,092 theaters bear that out: they grossed a promising $1.383M. That’s a far better per-screen average for the non-3D/non-sequel movie than last weekend’s slow-to-start Men In Black 3 which took in $1.550M midnights from 2,232 theaters even with the 3D premium and sequel marketing advantage. MORE
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